WHAT IS DESIGN THINKING?
“Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.” ― Alexander Den Heijer
PROGRAM OVERVIEW
- This Program delves into the details of the Design Thinking approach by immersing us in collaborative exercises, discussions, and constructive engagement.
- We will experience the power of Design Thinking concepts to create a path to innovation, unveil new possibilities, and make a greater contribution to our organization’s future success.
- We will understand how Design Thinking revolves around deep interest of understanding people for whom we’re designing the products or services. This program will help us observe and develop empathy with the target user. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications.
- Some of the world’s leading brands, such as Netflix, Apple, Google, HBO, Samsung, World Bank, and General Electric, have embraced Design Thinking as a means of improving customer experiences for their products or Service. Design Thinking is being taught at leading universities around the world, including D.school of Standford, Harvard and MIT.
WHY ATTEND?
Live virtual workshop. Interact with the trainer directly and ask your questions.
Learn real life implementation and get course material.
MURAL is an online tool which is used by industry leaders like IBM, Intuit and CAPCO to name a few.
Immerse yourself in a collaborative remote workshop, using MURAL tool.
Understand and apply Design Thinking approach.
Perform interactive exercises, discussions, and constructive engagement.
Get your own remote working space and canvas
Share and collaborate your work in real time with participants.
TRAINER
Rajesh Krishnan
Certified Enterprise Design Thinking Practitioner from IBM
Rajesh Krishnan has completed the “Enterprise Design Thinking Coach” level course from IBM. He has below certifications form IBM:
- Enterprise Design Thinking Practitioner
- Enterprise Design Thinking – Team Essentials for AI
- Enterprise Design Thinking Co-Creator
He has conducted Design Thinking Training in various organizations. He was part of setting up Design Thinking CoE from inception, in the previous Organization. His workshops are result driven which provides the team with solutions to complex problems and/or ideas/outcomes that can be implemented to improve the service or product. He has 16 year of experience in the Information Technology field.
Program Curriculum
DAY 1
Design Thinking Basic
- Product v/s service
- User Experience
- Let’s diverge and converge
- Real-life experience
- Feel v/s think+
- What is Design Thinking?
- Is it simple to apply the Design Thinking approach?
- 7-Fold Design Thinking approach
Design Thinking Foundation
- What is persona?
- Persona samples
- What is empathy?
- Empathy map samples
- Hands-on Workshop with Design Thinking Toolkit
Persona Creation Activity
- Persona Finalization
- Persona Playback By Team & Coach Feedback
- Empathy Mapping Activity
- Empathy Map Playback By Team & Coach Feedback
DAY 2
Design Thinking Foundation
- What is AISM? (As-is scenario mapping)
- As-Is journey map samples
- What is ideation?
- Ideation samples
- What is w3?
- W3 samples
- What is a prototype?
- Prototype samples.
- What is the to-be scenario?
- To-be scenario samples
Hands-on Workshop with Design Thinking Toolkit
- AISM Creation Activity
- AISM Playback By Team & Coach Feedback
- Ideation Activity
- Ideation Playback By Team & Coach Feedback
- W3 Creation Activity
- W3 Playback By Team & Coach Feedback
- Prototype Creation Activity
- Prototype Playback By Team & Coach Feedback
- To-be Scenario Creation Activity
- To-be Scenario Playback By Team & Coach Feedback
KEY TAKEAWAYS
- Access to Design Thinking tool kits designed especially for remote collaboration.
- Full tool access for 90 days to practice in the Design Thinking tool kits.
- Learn the framework that helps build ecosystems.
- Create real business impact over sustained periods of time.
- Understand tools and techniques that are shaping the world today.
- Get participation certificate.
- Enhance your co-creating skills when working remotely.
- Add MURAL tool expertise to your profile.
SAVE YOUR SPOT TODAY!
EARLY BIRD (For Indian Registrants)
OFFER EXTENDED TILL 31 JULY, 2020
EARLY BIRD (For International Registrants)
OFFER EXTENDED TILL 31 JULY, 2020